For the AUSAA Trade Show in October 2026, I led a bold, modern brand design approach that transformed Washington, D.C. into an immersive extension of the event itself. Building on two consecutive years of close collaboration with the client, I developed a cohesive visual system that balanced clarity, energy, and sophistication across every touchpoint. The work came to life at massive scale—wrapping interior and exterior walls, shaping environmental graphics, and extending into citywide signage creating a unified, high-impact experience that elevated both the brand and the attendee journey.