AUSA

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2025

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AUSA 2025 SITE

2025

2025

AI-Driven Design Powers Historic Milestones at AUSA 2025

The 2025 AUSA Annual Meeting and Exposition, held October 13–15 in Washington, D.C., marked two historic milestones for the 75th anniversary of the AUSAA show alongside the U.S. Army’s 250th anniversary. Bringing together more than 33,000 attendees and over 650 exhibitors, the event served as one of the largest gatherings of defense, technology, and military leadership in the country.

An auditorium with rows of empty chairs, a large stage with multiple screens displaying images of military vehicles and personnel, and decorative yellow and green lighting on the ceiling.

Seeing the work

This was the first time seeing my work in person. Such an amazing experience to be able to go out and see it on the walls.

A large building with a modern glass and concrete exterior. A prominent banner displays the logo and soldiers for the AUSA (Army Officers Association) Annual Meeting & Exposition. The sky is partly cloudy.
A large indoor space with a high ceiling, featuring an arching brick wall and an information desk that reads 'THIS WE'LL DEFEND.' The desk has various digital displays and signs related to a military or defense conference. Two men are standing at the
Indoor view of a large banner at a conference or exhibition with the text: 'THIS WAY TO: EXHIBIT HALL 10, AUSA PERK ZONE, MARRIOTT MARQUIS'. The banner features a portrait of a woman in profile with eye makeup, along with a green peace dove logo.
Interior of a large modern convention center with multiple floors, escalators, and banners advertising the AUSA annual meeting and exposition. Several people are walking around, some with bags, on a multi-colored carpet.
Exhibit hall banner for AUSA Annual Meeting & Exposition 2025 with a profile of a soldier wearing goggles and headphones.
A person holding a brochure for the 2025 AUSA Annual Meeting & Exposition in Washington, DC, with soldiers in a combat scene and a green military-themed design.
Interior of a modern building with a sign for the AUSA Annual Meeting & Exposition. People walk and gather near a sign that provides hours for badge printing, with plants and greenery in the foreground and a metal and glass architectural design in th
Exhibit booth at a convention with display panels titled 'A Family Divided' and 'The Cost of Conscience', featuring images of military aircraft, historical sites, and a person in military gear. There are attendees walking around, some looking at the
Indoor convention center with promotional signs for a video game, including a large poster of a soldier with a green helmet and the text 'A FAMILY DIVIDED.' There are digital screens displaying game-related content, and a walkway with patterned carpe
Interior of a convention center with hanging banners and signage. One banner reads 'AUSA FAMILY READINESS PAVILION,' and there is a neon sign below that says 'ULTRA 1&C.'
Indoor area with pipes on the ceiling, signage indicating 'Veterans Pavilion' and posters for a conference or event related to Washington AUSA, with directional symbols for stairs and information signs, and an illuminated 'Exit' sign.
A large poster inside a modern building with a portrait of a soldier wearing a helmet and a quote written in cursive. The quote discusses sacrifice and duty. Two people are seen on an escalator in the foreground.
Large indoor space with a stage, multiple screens, rows of chairs, and decorative geometric ceiling panels illuminated with yellow and green lights. People are setting up or preparing for an event.
Photo taken from inside a building, looking through a large grid-style window at a poster on a building across the street. The poster features a side profile image of a person wearing a helmet. The background of the poster has text that says 'AUSA An
Interior of a large, modern convention center or airport terminal with high glass ceilings, decorative hanging lights, various signs for access and directions, plants, and a vintage vehicle on display.

The Process

The 2025 show showcased my work which was a forward-looking design approach which aligned closely with the US Army’s AI evolution and storytelling that was displayed across large-scale environments and installations, many of which were developed for both experiential impact and industry recognition. Select creative executions from the event were entered into leading industry award shows, reflecting the high level of craft and strategic thinking behind the work that extended the show’s influence beyond the convention floor.

My work led the execution of all media assets including print, digital, social, advertising, marketing and their annual website redesign.

I led the AI-driven creative design and strategy behind a fully integrated media campaign—using AI as the starting point for visual exploration and rapid concepting, then refining and art-directing each output through a hands-on, craft-driven process to achieve a polished final result. This approach streamlined production and ensured visual cohesion across print, digital, social, advertising, marketing, and a complete redesign of the annual website experience, where every touchpoint was intentionally shaped from AI-assisted ideation through to handcrafted execution.